Crypto.com NFT
Category
Product Design
Role
Senior Product Designer
Work
UX/UI Design
Interaction Design
Design System
Crypto.com NFT is a curated digital collectibles platform designed to bring mainstream audiences into Web3. By partnering with artists, athletes, and global brands, it launched high-profile NFT drops that helped expand the reach of digital collectibles beyond crypto-native users.
I led the end-to-end design of Crypto.com NFT, bringing the platform from concept to launch as a new vertical within the Crypto.com ecosystem. I owned the core marketplace experience, including drops, buying and selling, auctions, user profiles, and payouts.
I established the platform’s design system and ensured alignment with the broader Crypto.com ecosystem while working closely with engineering through implementation, QA, and debugging to ship a high-quality, responsive experience.
Post-launch, I expanded the drop experience with an interactive NFT pack-opening flow incorporating animation and sound to create a more engaging, celebratory user moment. Within its first year, the platform generated over $100M in primary and secondary sales and became one of the leading NFT marketplaces during peak market activity.
